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</o:shapelayout></xml><![endif]--></head><body lang=DE-AT link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Verdana","sans-serif"'>Dear students,<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Verdana","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:9.0pt;font-family:"Verdana","sans-serif"'>I would like to inform you about a new topic for a bachelor thesis and invite your applications!<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:9.0pt;font-family:"Verdana","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:9.0pt;font-family:"Verdana","sans-serif"'>The topic is <b>sustainable consumer behavior</b> and the research question is why and how often consumers buy sustainable FMCGs in supermarkets and if promotion activities impact their behavior. In other words, do you buy fair trade coffee because it is on sale and will you stick to this behavior?<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:9.0pt;font-family:"Verdana","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:9.0pt;font-family:"Verdana","sans-serif"'>Interested?<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:9.0pt;font-family:"Verdana","sans-serif"'>You should bring<o:p></o:p></span></p><p class=MsoListParagraph style='text-indent:-18.0pt;mso-list:l1 level1 lfo1'><![if !supportLists]><span lang=EN-US style='font-size:9.0pt;font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span lang=EN-US style='font-size:9.0pt;font-family:"Verdana","sans-serif"'>knowledge about </span><span lang=EN-GB>Fast Moving Consumer Goods</span><span lang=EN-US style='font-size:9.0pt;font-family:"Verdana","sans-serif"'><o:p></o:p></span></p><p class=MsoListParagraph style='text-indent:-18.0pt;mso-list:l1 level1 lfo1'><![if !supportLists]><span lang=EN-US style='font-size:9.0pt;font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span lang=EN-US>experience with SPSS</span><span lang=EN-US style='font-size:9.0pt;font-family:"Verdana","sans-serif"'><o:p></o:p></span></p><p class=MsoListParagraph style='text-indent:-18.0pt;mso-list:l1 level1 lfo1'><![if !supportLists]><span lang=EN-US style='font-size:9.0pt;font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span lang=EN-US style='font-size:9.0pt;font-family:"Verdana","sans-serif"'>efficient working style<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:9.0pt;font-family:"Verdana","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:9.0pt;font-family:"Verdana","sans-serif"'>In particular we are looking for someone who is interested in working on an existing database (Panel data) plus does some desk-research on sustainable brands in Austria.<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:9.0pt;font-family:"Verdana","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:9.0pt;font-family:"Verdana","sans-serif"'>If interested, please send me your application (CV, short overview WU & IMM career)!<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:9.0pt;font-family:"Verdana","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:9.0pt;font-family:"Verdana","sans-serif"'>Looking forward to hearing from you!<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:9.0pt;font-family:"Verdana","sans-serif"'>All the best,<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:9.0pt;font-family:"Verdana","sans-serif"'>Elfriede Penz<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:9.0pt;font-family:"Verdana","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Verdana","sans-serif";color:#1F497D'>---<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Verdana","sans-serif";color:#1F497D'>ao.Univ.Prof. Dr. Elfriede Penz, MAS, EuroPhD<o:p></o:p></span></p><p class=MsoNormal><i><span lang=EN-US style='font-size:9.0pt;font-family:"Verdana","sans-serif";color:#1F497D'>Associate Professor<o:p></o:p></span></i></p><p class=MsoNormal><b><span lang=EN-US style='font-size:9.0pt;font-family:"Verdana","sans-serif";color:#1F497D'><o:p> </o:p></span></b></p><p class=MsoNormal><b><span lang=EN-US style='font-size:9.0pt;font-family:"Verdana","sans-serif";color:#1F497D'>WU<o:p></o:p></span></b></p><p class=MsoNormal><span lang=EN-US style='font-size:9.0pt;font-family:"Verdana","sans-serif";color:#1F497D'>Wirtschaftsuniversität Wien<o:p></o:p></span></p><p class=MsoNormal><i><span lang=EN-US style='font-size:9.0pt;font-family:"Verdana","sans-serif";color:#1F497D'>Vienna University of Economics and Business <o:p></o:p></span></i></p><p class=MsoNormal><span lang=EN-US style='font-size:9.0pt;font-family:"Verdana","sans-serif";color:#1F497D'>Institute for International Marketing Management<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:9.0pt;font-family:"Verdana","sans-serif";color:#1F497D'>Augasse 2-6, A-1090 Vienna, Austria<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:9.0pt;font-family:"Verdana","sans-serif";color:#1F497D'> <o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:9.0pt;font-family:"Verdana","sans-serif";color:#1F497D'>Tel: + 43-1-313 36-5102<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:9.0pt;font-family:"Verdana","sans-serif";color:#1F497D'>Fax: + 43-1-313 36-90 5102<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:9.0pt;font-family:"Verdana","sans-serif";color:#1F497D'>Email: elfriede.penz@wu.ac.at<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:9.0pt;font-family:"Verdana","sans-serif";color:#1F497D'>www.wu.ac.at/imm/penz<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p></div></body></html>